When Social Media Attacks


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Presented by: Barry Thompson


Facebook, LinkedIn, MySpace, Google+ and other social media websites are changing the world. Banks use the social networking phenomena as an effective method for attracting an ever-younger (and an ever-older) client base. However, Social Media can also be used as a weapon against a bank. We will review how this channel unmonitored can become a nightmare for public relations. This session will demonstrate how a social media attack can be constructed. A successful attack could in one day cause the bank to lose market share, and individual accounts and create negative publicity that might eventually cause a bank to merge. This presentation demonstrates the need to monitor your bank's image as it appears on social media websites. We will discuss embarrassing problems that other businesses and financial institutions have had to handle -- and pro-active solutions that will keep your bank in the "like" category.

The Ojectives:
  • Learn how a single individual can ruin your entire marketing program
  • Understand how a well-crafted social media attack can accomplish its objectives in 24 hours
  • Know that to defend against a social media attack you need to prepare now
  • Discover the lessons learned by major companies that have been harmed by social media attacks
Who Should Attend:
Board of Directors; Chief Executive Officers; Senior Management; Marketing Officers, Public Relations Positions, Middle Management; Auditors; Call Center Staff handling complaints, Compliance Officers, Security Officer and anyone who handles consumer complaints.

About the Speaker: Barry Thomspon is a financial institution professional who has held the titles of Executive Vice President, Senior Vice President, Treasurer, Compliance Officer and Security Officer over the course of a twenty-two year banking career. He is a Security Practitioner, Certified Regulatory Compliance Manager, Public Speaker and Managing Partner of the Thompson Consulting Group.

The Thompson Consulting Group is the security provider for America's Community Bankers, "Retail Banking, Operations, Technology & Security Management Conference". They provide board retreats, executive retreats, special research projects, community programs, facility inspections and reviews of security or compliance programs.


VIEW A 10 MINUTE SAMPLE
(requires Windows Media Player and IE).


CD-ROM includes:
  • Complete presentation (including slides and audio)
  • Written Materials
  • Follow-up Q & A
You have the right under this license agreement for this CD-ROM to use this presentation on a single-workstation. Use on a network is in violation of the copyright agreements. CD may be used by multiple users at a given institution but may not be placed on a network or in any other multi-user environment.

This program was recorded in its entirety in February 2012. The CD-ROM includes program slides, materials (if available) and follow-up Q & A document.

Add to Cart:

  • Model: cd_social0212
  • Manufactured by: Glia Group, Inc.


This product was added to our catalog on Tuesday 27 December, 2011.

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