Advertising – Dun Right


Presented by: Andy Zavoina
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"…the CFPB announced a settlement with a mortgage company to resolve allegations that the company sent false, misleading, and inaccurate direct-mail advertisements…" In August 2020 the CFPB in fact settled with four mortgage lenders and imposed a total of $1,515,000 in penalties. It's a fact when you work in a bank, you wear many hats. If one of yours includes advertising, that is designing, auditing/reviewing or just explaining an advertisement to management or an examiner, this webinar is for you. We will cover the major requirements and then go beyond the typical "advertisement" and talk also about some of those "minor" things that can bite you like the use of examples in ads and "fuzzy math," FDIC signage and lobby disclosures too. There are many regulations with requirements you need to be aware of. If you are responsible, be informed.

We will focus on complying with the advertising requirements in consumer protection regulations. We will address how advertisements can cross the line from selling a product or service to deceiving them and finding the bank in UDAAP hot water. We will examine what you can say, what you should not say, when to say it, how, and more. We will look at real-life examples of advertising errors both from print media and social networking.

The webinar will also focus on recognizing key compliance elements and compliance controls to use to safeguard the bank, yet still deliver your intended marketing message. The webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you're a compliance officer, an auditor, or a designer of ads in a marketing department.

Some items we'll discuss include:
  • What is an advertisement and why does it matter
  • Reg Z requirements
    • What are triggering terms
    • Use of the term APR
    • HELOCs
    • Open-end credit
  • Fair Housing
  • Deposit insurance
    • Official signage
    • When to use the advertising statement
    • Exceptions
  • Reg DD and general deposit ads
    • When "free" is "free"
    • More triggering terms
  • Lobby disclosures
  • And more
WHO SHOULD ATTEND: Anyone involved with producing, reviewing and auditing all types of advertisements in any medium would benefit from this program, from marketing staff to compliance.

About the Speaker: Andy Zavoina, CRCM, is an Executive Vice President and Chief Relationship Officer with the Glia Group, Inc., best known for its interest in He joined Glia and BOL in 2003.

Mr. Zavoina has been in finance and banking for 35 years. Over 20 years were with a two-bank holding company which had $534 million in assets, 89 branches spanning Texas and nearly 500 ATMs. He managed loan workouts, has been a consumer, commercial and real estate lender, managing those departments, as well as being his banks first Webmaster. He was responsible for compliance -management, -auditing, and -training for both banks.

Andy is a frequent webinar presenter for BOL Learning Connect and a key contributor to conferences put on by BOL Conferences, Inc. In addition, Andy teaches live presentations at state association schools and regional compliance organizations across the U.S. and has served on the faculty of national banking schools. He has written articles and lectured on many facets of compliance, the use of the internet and technology as a tool, as well as compliance in cyberspace.

As a BankersOnline Guru, Andy assists banks in every day, and not so every day, compliance questions on BankersOnline, and other organizations.

Mr. Zavoina is a recipient of the American Bankers Association’s Distinguished Service Award for his involvement and accomplishments in the field of regulatory compliance management. He is a past Chairman of the ABA’s Compliance Executive Committee, the Editorial Advisory Board for the ABA Compliance Magazine and served as a member of the ABA’s Compliance School Board. He also served on the Texas Bankers Association's Compliance Committee.

He is a graduate of the ABA National Commercial Lending School, National Compliance and National Graduate Compliance School and is a Certified Regulatory Compliance Manager with the Institute of Certified Bankers.

You can reach Andy on the Internet by using his e-mail address,, or visiting

This program was recorded in its entirety in October 2020. The CD-ROM includes program slides, materials (if available) and follow-up Q & A document.

Add to Cart:

  • Model: cd_advertising1020
  • Manufactured by: Glia Group, Inc.

This product was added to our catalog on Wednesday 17 July, 2019.

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