BVL Vol. 32: Successful Cross-Selling


$279.00

Qty Pricing for all BVL programs!
(Discount shown at checkout.)
1-2
$279.00
3-6
$249.00
7+
$229.00

How to Maximize Every Opportunity

Script: Barbara E. Hurst, Editor, Bankers' Hotline
Presenter: Alan Pratt, Bankers Video Library

No matter what position an employee fills in the branch office, there is never a better place to accomplish cross-selling. It's a place your products and services can be illustrated and offered in a face-to-face situation on a daily basis. The success of cross-selling efforts depends on the quality of each customer contact. With increased competition and greater customer expectations, we are under pressure to provide personalized customer service.

No one is better equipped to suggest useful or new products to our depositors than those people with whom they come in contact with on every visit to the branch. And how much more valuable those suggestions will be if they are customer-focused and appropriate for each individual. Evaluating, choosing and matching product to individual is a skill that can be learned and honed.

Suggestive selling is a powerful tool that can increase your revenues-and your bottom line-significantly. Many jokes have originated with "...do you want fries with that?" But suggestive selling can work in any business and is completely adaptable to ours. Being comfortable doing that cross-selling properly is the secret of success that builds profits.

This training program will help you with:
  • What kind of cross-selling works best
  • Different methods for different individuals
  • Determining customer needs
  • Tips on when to ask for the decision
  • The difference between informing and "badgering"
  • How to "upsell"
  • The importance of recognition and appreciation
"Cross-selling became the major source of our branch's growth. The change came when it became a pleasure instead of a chore."

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  • Model: VID-v32
  • Manufactured by: Bankers Video Library

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This product was added to our catalog on Wednesday 03 May, 2006.

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