CAN SPAM and Do Not Call, Addressing these marketing rules


Presented by: Andy Zavoina

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    CAN-SPAM, Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, it is more than a well thought out acronym. Postage costs are not going down. If you want to save on postage, email may be the better option.

If your institution is sending commercial marketing messages via email, it is important that you understand the requirements CAN SPAM imposes on you. In this webinar we will discuss the information that must be included in your message to conform to the legal requirements. We will discuss the auditing process that should be a part of your annual audit calendar.

It is also important to understand the differences between marketing messages and those transactional in nature. The difference may be communication, delivery of disclosures.

Your marketing efforts may include contacting customers, both existing and those you want to capture by telephone and fax. Where do the Telephone Consumer Protection Act, the national Don Not Call registry and company specific DNC lists come into play? We'll discuss this and the junk fax rules so that you'll know when you need a policy and procedures and how to react to customers wanting to opt-out, when you don't even have a program to call in the first place. We'll also discuss what to do when you get a request for your policy and to be put on the DNC list, or you'll be sued.

About the Speaker: Andy Zavoina, CRCM, is a consultant with the Glia Group, best known for its involvement with

Andy has been in finance and banking for 23 years. Over 20 years were with a holding company with two Central Texas community banks that had $534 million in assets, 89 branches spanning Texas and nearly 500 ATMs. After starting in loan workouts, Mr. Zavoina has been a consumer, commercial and real estate lender and managed those departments as well as being the banks first Webmaster. He was responsible for compliance, management, auditing, and training for both banks.

Andy is a past Chairman of the American Bankers Association's Compliance Executive Committee. He was the 2003 recipient of the American Bankers Association's Distinguished Service Award for his involvement and accomplishments in the field of regulatory compliance management. He currently serves on the Editorial Advisory Board for the ABA's Compliance Magazine, Compliance Action magazine, is a member of the ABA's Compliance School Board and is a BankersOnline Guru. He also served on the Texas Bankers Association's Compliance Committee.

He is a graduate of the ABA National Commercial Lending School, National Compliance and National Graduate Compliance School and is a Certified Regulatory Compliance Manager with the Institute of Certified Bankers. He has written numerous articles and lectured on compliance, the use of the Internet and technology as a tool, as well as compliance in cyberspace to local, state and national associations. Internet policies and other compliance related programs are made available on his personal Web site.

You have the right under this license agreement for this CD-ROM to use this presentation on a single-workstation. Use on a network is in violation of the copyright agreements. CD may be used by multiple users at a given institution but may not be placed on a network or in any other multi-user environment.

This program was recorded in its entirety in July 2006. The CD-ROM includes program slides, materials (if available) and follow-up Q & A document.

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  • Model: cd_canspam0706
  • Manufactured by: Glia Group, Inc.

This product was added to our catalog on Monday 08 May, 2006.

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