Regulation Z - New Advertising Rules for Open-end Credit


Presented by: Mary Beth Guard and Jack Holzknecht

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The Federal Reserve Board has published massive revisions to the advertising rules for open-end credit. Regulation Z has contained advertising rules for years, but new rules that revise the format and the content of the advertising disclosures were effective on October 1, 2009.

This two-hour webinar reviews the new rules in depth and places the changes in context of the existing Regulation Z advertising requirements. These rules cover all open-end credit products including:
  • Home equity lines of credit;
  • Credit cards;
  • Personal lines of credit; and
  • Overdraft lines of credit.
The new rules have a major impact on those who advertise any form of open-end credit in any medium. This program is designed to bring you up to date with the recent changes to Regulation Z's advertising rules for open-end credit. Participants receive a detailed manual that will be a valuable resource long after completion of the program.

Upon completion of this two-hour program participants will understand:
  • The new rules for advertising open-end credit products including:
  • Balloon payment disclosures;
  • Tax implications disclosure;
  • Promotional rate and payment disclosures;
  • Media rules for internet, radio, and television; and
  • Prominence and proximity rules.
  • The long standing rules for advertising open-end credit including:
  • Triggering terms and required disclosures; and
  • Misleading terms.
The program is designed for compliance officers, auditors, credit department managers, and other lending and operations personnel impacted by the changes.

About the Speakers: Jack Holzknecht is a principal with Pegasus Educational Services, LLC, a training firm headquartered in Louisville, Kentucky. He is an experienced consultant who has provided training to thousands of bankers and examiners for twenty-four years. He has the ability to identify the key compliance issues from each regulation. Jack's career began in 1976 as a federal bank examiner. He later headed the form and software and education divisions of a regional consulting company. In that capacity he developed loan and deposit form systems and software. He also developed and presented training programs to bankers in 43 states. Jack has been an instructor at compliance schools presented by the Georgia, Iowa, Kentucky, Pennsylvania, Nebraska, New York and Texas bankers associations. He developed and delivered compliance training for the FDIC and OTS for ten years. He is a Certified Regulatory Compliance Manager and a member of the National Speakers Association. He is also a "BOL Guru" at and frequently answers compliance questions sent to "Bankers' Threads."

Mary Beth Guard currently serves as Executive Editor of and CEO of Glia Group, Inc., Mary Beth has had a long and distinguished career, graduating from law school in 1980. She has focused her work exclusively on the banking industry since 1984. Previously, Mary Beth served as EVP/General Counsel and COO for the Oklahoma Bankers Association, EVP of Specialized Services for Thomson Financial Publishing, and General Counsel for the Oklahoma State Banking Department. Mary Beth is on the advisory board for Bankers' Hotline and Compliance Action, as well as on the editorial board for ABA Bank Compliance magazine. She has presented training programs for virtually every major national financial industry association, as well as more than a dozen state bankers associations and a host of other organizations. In addition, Mary Beth has written more than a thousand banking-related articles and is a BOL Guru.

This program was recorded in its entirety in June 2010. The CD-ROM includes program slides, materials (if available) and follow-up Q & A document.

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  • Manufactured by: Glia Group, Inc.

This product was added to our catalog on Tuesday 30 March, 2010.

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